Social media plays a big part in our daily lives. We keep in touch with our friends and family using Facebook, share our thoughts and interesting news on Twitter, and show off our styles and interests on Pinterest. As a result, its widespread use has put social media at the forefront of advertising and marketing campaigns. Consumers don’t always realize it, but there are tons of coupons and sales being advertised on social media, you just have to know how to find them. Here are a few suggestions on how to use social media effectively in your search for deals and coupons:
1. Follow Your Favorite Brands
Twitter is probably one of the easiest social media platforms to use on your search for deals and coupons. First and foremost, follow the companies that you’re interested in. Groupon, LivingSocial and Gilt often post deals on Twitter that are easy to find and accessible. Companies use Facebook and Pinterest to spark interest in their products by using pictures. In addition, all of these platforms will often post special deals for their followers as a thank you for their loyalty.
2. Look for Sources That Target a Specific Industry
What kind of coupon are you looking for: cheap airfare, household goods, dining options? Do a quick Google search to find potential sources to follow. For example, @airfarewatchdog provides the most updated airfare deals on all airlines, so you don’t have to follow every single airline company. On Pinterest, RewardIt offers its followers exclusive coupons not found anywhere else. Part of finding great coupons is knowing what to search for, and some trial and error won’t hurt either.
3. Find People Who are Interested in the Same Things as You
When we like a product or restaurant, we will naturally tell all our friends and family about it. Referrals are probably one of the best ways to find coupon sources because the referrer is putting their reputation on the line for referring a product or website. As such, follow companies on Facebook that are related to your interests. Find Tweeters and Pinners who like the same things as you. Chances are, they will reveal a coupon source you’ve never encountered before.
Social media is all around us today, and it is important to understand the impact it has on consumer culture. Luckily, this means that companies will use social media to advertise their products and goods and reward their loyal followers with exclusive deals and coupons. Using social media to find coupons is an easy and reliable way to find great deals on almost anything.