The Return Of The Coupon

New CouponsHeads up, consumers: coupons are making a resurgence. A lagging economy coupled with the growing trend of online couponing, and collecting coupons is no longer an antiquated act.

A Growing Trend

In 2011 alone, reports show that consumers saved a whopping $4.6 billion and 80.6 percent of Americans reported using coupons on a regular basis. The coupon resurgence dates to the start of the recession in 2009 and has been aided by digital couponing companies, including RewardIt, which offers Reward$–RewardIt’s virtual currency–for each coupon redemption. Clearly, it isn’t just traditional housewives taking advantage of all the savings coupons offer any longer.

Companies Respond

In response to the growing coupon trend, companies that previously only printed coupons in newspapers are now launching innovative new ways to get their coupons and sales in front of buyers. They’re putting printable coupons on their websites, delivering deals to buyers’ inboxes, installing in-store coupon kiosks, and using frequent buyer reward cards. These new, convenient ways of accessing discounts has driven coupon usage even more.

Coupons have long been associated with grocery stores, but the trend is affecting every type of consumer-driven business, including convenience stores, mass merchandisers, drug stores, dollar stores, and even military commissaries.

The Digital Coupon Revolution

Online coupons now account for a significant amount of coupon usage. Companies love these marketing tools, which are easier to distribute, customizable according to a particular customer’s preferences, and offer an opportunity to build brand loyalty. Look no further than the popularity of sites like RewardIt for evidence of this growing trend!

The Future of Couponing

As the economy slowly improves, will couponing again become a thing of the past? Experts say the couponing trend will continue, at least in the short-term. One reason is that the economic recovery has not been fast or robust, and the possibility of a double-dip recession still lingers. Even if the economy does recover, Americans have been instilled with the desire to save and be conservative with their spending. Plus, businesses have found coupons — specifically, digital coupons — to be a great way to target and refine their marketing. The success of these tools and the lingering effects of the economic downturn may mean couponing is here to stay.

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Speak Your Mind



  1. I use coupons for so many things… from every week at the grocery store to shoes, clothes, and restaurants. My life is coupons!

  2. All of the time! I may not shop if I don't have a coupon for an item.

  3. All of the time! I may not shop if I don't have a coupon for an item.

  4. All of the time! I may not shop if I don't have a coupon for an item.

  5. I use coupons every time I shop! They save my family hundreds of dollars a month!

  6. I use coupons as much as possible. When I find some to use.

  7. I like to use coupons at the grocery store on sale items to increase savings.

  8. Seiko Tooley says:

    I use coupons every once in awhile.

  9. All the time. If I'm going to buy something, I always check to see if there's a coupon for it. If I'm going to a restaurant, I'll check then, too.

  10. Sheridan Happi Jess says:

    I work at walmart so I don't really need to.

  11. as often as possible…I love to coupon.

  12. We use them every time we go shopping. Don't eave home without them!

  13. Mattisa Moorer says:

    Not an extreme couponer, but using them have proven to be a big saver.

  14. I use coupons frequently because we shop 3-4times a week. I get them from Sunday's flyer , friends and family we trade them and magazine.

  15. I use coupons as often as possible.

  16. I don't buy the newspaper anymore.

  17. I use to use them all of the time, but not at all anymore. Our stores do not double or triple or use another stores and if they are from online a lot are not even acceptable anymore. Also the freebies are limited to one free item per person so you can't get as many as you have coupons for anymore either. Every now and then I get some good ones in the mail from the manufacture and I will use those.

  18. I don't coupon too often. I usually just use restaurant coupons.

  19. I use coupons with all shopping.

  20. Arlene L Limon says:

    I only use them when its something I already buy.

  21. My wife does the shopping.

  22. I use coupons five times a week.

  23. Every chance I get.

  24. Often

  25. Jamie Chance Hodges says:


  26. Rarely…it has to be either for something free or super big savings.

  27. Nikki Madore says:

    Everytime I go grocery, restaurant used coupons help out alot.

  28. I use coupons for everything, I will change brands if there is a coupon for the brand I normally do not buy. Every penny counts.

  29. I use coupons at the grocery store about twice a month. I use coupons at restaurants about 75% of the time.

  30. Every chance I get.

  31. Every time I go shopping.

  32. Once a week.

  33. once or twice a month.

  34. Vicki Connor says:

    I use coupons a few times a month. Its just really hard to find coupons for what I need.

  35. Jason Crooks says:

    I use coupons all of the time. The savings really adds up.

  36. Often but only on things I would normally buy.

  37. every time I shop.

  38. I use coupons pretty regularly but I don't use a coupon for something I don't normally buy just because I can get it cheaper than normal. Pretty much only coupons for what I normally purchase.

  39. Leigh Ryder Leaming says:

    Several times a week. It seems every shopping trip I have a couple.

  40. at least 1 or 2 every shopping trip!

  41. at least 1 or 2 every shopping trip!

  42. I use coupons all the time. I have a small folder I take to the stores with me.

  43. I use coupons all the time. I have a small folder I take to the stores with me.

  44. Erin Soliman says:

    I use them as much as I can!

  45. I would say very often. I'm not an extreme coupon but I like to use a coupons whenever I can – including at restaurants.

  46. I would say very often. I'm not an extreme coupon but I like to use a coupons whenever I can – including at restaurants.